People buy EMOTION and justify with reason!

  Dopamine is a neurotransmitter that makes us feel pleasure, satisfaction and reward, it can also make us buy. ⠀ 😛 Naturally, we crave dopamine. ⠀ Thus, our actions, without knowing it, will aim to generate its production. This is why people want something, because when we achieve something, dopamine is there and we feel good. ⠀ When we feel good, those memories are more vividly stored in our memory. The more intense the emotion, the more vivid the memory. ⠀ 🤓 How to stimulate dopamine production in sales ⠀ 1. Implement gamification: Gamification elements activate dopamine production by offering rewards, appealing to motivations, using positive reinforcements, feedback loops and emotional responses. ⠀ 2. Let your buyers know they are the first to know: Having the inside scoop on certain information will make them feel important, the dopamine is there and it will motivate them to act on that information. ⠀ 3. Take advantage of limited-time offers: When a product or...

 🧠 Consciousness is only a small part of the content and processes of the mind. 😱 We act ′′ inconsistently ′′ because our brain is ancestral and stopped evolving thousands of years ago. 🙄 Our brain makes decisions before we are aware of it. 🤔 We buy products and services based on survival and reproduction, to maintain and propagate our genes. 🤗 The brain evolves to generate behaviors that are appropriate for environmental circumstances. 👀 The way we perceive the product makes us value it more than it is worth. - If we understand the power of oxytocin in the seller's organism, we will not trust everything he promises; 👎 - If we realize that the lack or excess of neurotransmitters makes us seek new experiences to generate rewards and then we spend more than we can; 💣 - We repeat economic or consumer mistakes always in the same way (which shows that we are immune to the demonstration of proofs, the famous “seeing is believing”); 💥 - We favor choices that mean small rewards to...

They challenge us to think. Looking behind conventions, looking for additional alternatives to our traditional thinking. It is interesting to note how most of us are not aware, nor even aware, of how a well-posed question can be the key that will open the doors to a world of possibilities. Asking questions stimulates the right side of our brain, fueling more of our intuitive abilities as opposed to our gut responses. However, it is not just what we ask that matters, but how, when and where we ask. There are questions that are asked to discover, reveal, diagnose, know. Other questions present a greater degree of complexity in their elaboration. They are those used to teach, guide, encourage, rediscover. To be effective in the art of asking, it is necessary to focus, be present and listen to the interlocutor. Having focus means having your attention focused on the meanings of the dialogue. To be present is to live the moment in its fullness, it is to be whole in the rela...

  Have you ever heard that the color of the cup can change the taste of coffee? It sounds incredible, but it's true! According to neuroscience studies, the color of the cup can influence the perception of a coffee's taste. Research shows that the factors responsible for leading people to classify coffee as tasty is not just the aroma, taste or even the consistency of a specific product: the color of the cups is important. The white ones make the drink seem more bitter than when served in blue or clear cups. When brown they make the coffee appear fuller. As well as orange or cream colors make chocolate perceived as tastier, sweeter and with a better aroma than when served in white or red containers. The explanation for this is related to the fact that our brain processes visual, olfactory and gustatory information at the same time, forming a final perception of what we are eating or drinking. In addition to the color of the cup, other factors, such as the color of the t...

  The evolution and behavior of human societies. Each year that passes our life expectancy increases and this has several implications for health, for the economy, for business, for the environment and for our relationships. All this has increasingly called my attention. The issue is no longer that "we will live longer" because that is a fact, we need to think and act on "how we want to live better". And this "how" depends only on us, starting with now, with now! From our first kiss to where we put our keys, memory represents who we are and how we learn and navigate the world. What memory do we want to input into our brain? We input mental fences into our brain. They only exist in our mind. Differentiating what helps you from what gets in your way is fundamental. And understanding that she is mental, cannot be an impediment to any action in our life. Without mental fences we go much further because we are ourselves. Stoicism preaches "I...

  Neurobusiness is the capability of applying neuroscience insights to improve outcomes in customer and other business decision situations: Decision-making: Companies can use insights from neuroscience to improve their decision-making processes. For example, understanding how the brain processes risk and reward can help managers make more informed decisions about investments, product development, and other business strategies. Employee productivity and well-being: Neuroscience research has shown that stress can have a negative impact on employee productivity and well-being. By understanding the impact of stress on the brain, companies can implement strategies to reduce stress levels, such as offering mindfulness training or creating a more supportive work environment. Marketing: By understanding how the brain processes information and makes decisions, companies can create more effective marketing strategies. For example, using techniques such as neuromarketing to measure...

  📢 The communication!! 📣 🧐 Verbal Communication is so natural that we don't pay much attention to it, but it is one of the most important types of communication. 🤪 When describing the world we live in, we find that we are surrounded by misunderstandings and misconceptions. 👄 Whether in relationships or at work, having good communication skills is essential to convey an effective message and avoid miscommunication. 🙄 Do people have trouble understanding what you say? 😉 Verbal expression is a very important attribute for anyone who wants to be a good manager and develop in the job market. 😉 After all, those who want to stand out in their careers must know how to communicate their ideas in an objective and accessible way, while provoking identification in the listener. 👀 The main contribution of Neuroscience to communication was to teach us that the map is not the territory, that is, that each one of us has a very particular way of seeing the world acco...