The way we perceive the product makes us value it more than it is worth.


 🧠 Consciousness is only a small part of the content and processes of the mind.

😱 We act ′′ inconsistently ′′ because our brain is ancestral and stopped evolving thousands of years ago.

🙄 Our brain makes decisions before we are aware of it.

🤔 We buy products and services based on survival and reproduction, to maintain and propagate our genes.

🤗 The brain evolves to generate behaviors that are appropriate for environmental circumstances.

👀 The way we perceive the product makes us value it more than it is worth.


- If we understand the power of oxytocin in the seller's organism, we will not trust everything he promises; 👎

- If we realize that the lack or excess of neurotransmitters makes us seek new experiences to generate rewards and then we spend more than we can; 💣

- We repeat economic or consumer mistakes always in the same way (which shows that we are immune to the demonstration of proofs, the famous “seeing is believing”); 💥

- We favor choices that mean small rewards today over big rewards in the future. ❣


🧠 Our ancestral brain, prepared for hunting and gathering, tries to find the best opportunity in a sea of hypermodern products, with thousands of functions and resources.

👉 This war includes: the desired product, its price, the influence of the brand, the product display in the store and all the other thousands of competing items that are also in front of us, attracting attention and challenging our emotional control. 👈

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