How does a cup color affect the taste of your coffee?



 Have you ever heard that the color of the cup can change the taste of coffee? It sounds incredible, but it's true!


According to neuroscience studies, the color of the cup can influence the perception of a coffee's taste. Research shows that the factors responsible for leading people to classify coffee as tasty is not just the aroma, taste or even the consistency of a specific product: the color of the cups is important.

The white ones make the drink seem more bitter than when served in blue or clear cups. When brown they make the coffee appear fuller. As well as orange or cream colors make chocolate perceived as tastier, sweeter and with a better aroma than when served in white or red containers.

The explanation for this is related to the fact that our brain processes visual, olfactory and gustatory information at the same time, forming a final perception of what we are eating or drinking.

In addition to the color of the cup, other factors, such as the color of the tray, the brewing process and even the lighting, can influence the perception of coffee flavor.In conclusion, the color of the cup, the container, or experiencing or visualizing the preparation can change the perception of coffee flavor.

Therefore, it is important to take into account all the factors that can influence you when choosing how to drink your coffee.

Source : Alexandre Magno da Rocha Vianna - DNA Neurosenses CEO

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