People buy EMOTION and justify with reason!

  Do you know what your customers are actually buying from you and why? When you are no longer able to practice the prices and margins you used to, talk directly to consumers to understand the reasons, without resorting to distributors or other intermediaries. No matter what your role is: develop the ability to observe customers. If Nokia and BlackBerry had done this right after the iPhone's launch, they might have predicted Apple's devastating impact on the business. Much is said about customer loyalty, but the truth is that you must earn it every time you come into contact with one. In the end, he just needs a simple reason to buy from you, which should provide him with something he actually needs. It could be low price, quality, service or solving a problem. You must discover your customers' needs – with them. That's common sense. However, it is surprising to know how this is lacking in the business world. Consumer brand perception is as valuable as reality. Branding...